Jacqueline Freedman
CEO + Founder
Jacqueline Freedman founded Monarch Advisory Partners to fill a specific gap in the Martech market: an advisor with deep practitioner experience who evaluates technology on behalf of the buyer. Not the vendor.
Her work spans CDP and ESP evaluation, campaign hierarchy architecture, MAP selection, and MarOps operating model design across industries, including legal, professional services, and enterprise SaaS. She has built marketing operations infrastructure at hypergrowth companies, including Grammarly and WeWork, reaching hundreds of millions of customers globally.
She is also the host of Making Sense of Martech, an independent podcast that covers the structural forces, vendor dynamics, and enterprise decisions shaping the Martech landscape.
Monarch was built on the premise that the best technology decision is rarely a technology decision. It's an organizational one.
Featured and published: Hightouch, Knak, Stripo, Customer.io, and others.
AI transformed advertising—now it’s coming for marketing
In the News
Former leader at Grammarly and WeWork on how to become a trusted Martech advisor
Values
A group of butterflies is a swarm and is often used to describe gatherings of butterflies in flight.
Monarch's core values are how we engage, learn, and support our clients, partners, and each other.
SWARM
Sincerity
Wonder
Adaptability
Remarkability
Mastery
Trusted Advisors
Lenore Vassil
Lenore is a technology transformation executive who helps high-growth companies rapidly scale their enterprise technology to achieve aggressive business goals.
Formerly with WeWork, Bank of America, and MTV Networks, she has deep experience leading complex change at global companies across diverse industries during high growth and economic headwinds.
She is currently a fractional CIO/CTO helping midsized companies create and execute a strategic technology roadmap to enable growth goals and is an Advisory Board member to start-ups.
Becky Yang Palmon
Becky is a venture partner at The Fund/Everywhere Ventures. She is an operator, advisor, and angel investor. Her background spans two decades in investment banking, startups, VC, and foundations in New York, London, Hong Kong, Beijing, and LA (Summit, WeWork, Clinton Foundation, Citigroup, and others).
Becky serves on the board of the Rainforest Foundation and is a mentor for several startup accelerators.
She is a former yoga teacher, ultra-marathoner, and master scuba diver. Mama of two kids and puppy Barkley.