Our Offering
Monarch works at the intersection of architecture, operations, and vendor evaluation, delivering structured advisory that holds up after the engagement ends.
Tech stack review and modernization across ESPs, MAPs, CDPs, CRMs, ETLs, and data warehouses. Auditing for redundancies, gaps, and vendor fit. Unbiased recommendations backed by direct experience and market knowledge.
ADVISORY & STACK EVALUATION
OPERATING MODEL & STRATEGY
Operating model diagnosis and redesign. Strategic planning across demand generation, lifecycle marketing, data activation, and MOPs architecture. GTM and PLG strategy support.
Hands-on fractional leadership across marketing operations and technology. Platform migrations, campaign infrastructure, long-term roadmap planning, and cross-functional execution.
FRACTIONAL MARKETING OPERATIONS
Fractional Services
Advisor
For teams that need a strategic outside lens for technology evaluation, vendor selection, and architecture guidance without a full-time commitment.
Partner
For teams that need hands-on execution alongside strategy, fractional leadership is embedded in your operations, with scope built around your needs.
Expertise
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Whether you are starting from scratch, preparing to launch a product, or introducing a new feature, we have extensive experience in hypergrowth startups and enterprise companies that have reached hundreds of millions of customers worldwide.
We specialize in operations, technology, growth, GTM, lifecycle, demand generation, lead generation, and brand identity across B2B, B2C, and B2C2B business models.
How? Through the following ways: email, SMS, push notifications, in-app, webinars, in-person events, and more.
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ESPs, MAPs — we have the experience and the opinions to match. Evaluation is only useful when it's grounded in what these platforms actually do inside an enterprise stack.
Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Marketing Cloud Engagement (SFMC), Iterable, Braze, Klaviyo, Marketo, Customer.io, HubSpot, Intercom, and more.
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CDP and data activation decisions are where most enterprise Martech strategies stall. We evaluate architecture fit before vendor fit, and we've worked across the full stack to know the difference.
Hightouch, Fivetran, Databricks, Snowflake, AWS, Census, Segment, GrowthLops, Tableau, Looker, Salesforce B2BMA Analytics, Salesforce Einstein, SFDC, HubSpot, and more.
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Looking for ways to optimize your campaign creation approach with templates, UTM tracking, processes, standardization, and systems? The operational layer most teams underinvest in. Expertise includes:
Stensul, Knak, Litmus, Email on Acid, Asana, Jira, ClickUp, Blocfree, Stripo, Parcel, Monday.com, Teamwork.com, Google Drive strategies, and more.
Where we’ve worked
