I had a vendor experience so unprofessional it genuinely shook me. Unfortunately, it wasn’t the first time — and as I vented to peers, I was reminded just how common these experiences are.

The truth? It’s a small industry. Everyone talks. But those conversations usually happen behind closed doors, off the record, in DMs and text threads. And I respect why: many folks don’t want to risk their reputations by being candid in public. But here’s the thing: I’m no longer representing a brand in-house. I represent *myself* and the brand I’ve built, Monarch, which stands for transparency, constructive feedback, candor, and playfulness. So instead of sitting on this information, I decided to do what I do best: channel the backchannel. Say the quiet things out loud.

I created an anonymous forum, sourcing feedback from the many Slack communities I’m part of — full of seasoned practitioners who know these tools intimately. The good. The bad. The “how-is-this-still-in-market” ugly. Thus, the “Shit List” was born: a place to share unfiltered experiences with Martech vendors. The response? *Overwhelming.* More than 100 vendors/tools were submitted, and certain names showed up over and over again. That’s when I realized: There’s an opportunity here. Not just for catharsis, but for a feedback loop. A chance to shine a light on what’s *really* going on and hopefully spark meaningful change.

To the vendors on this list: I want you to succeed. I want the tools in our space to get better. It makes for better competition, less complacency, and ultimately a better customer experience for all. Feedback is only useful if it’s absorbed.