Will AI Replace Your Marketing Department? Jessica Vogol, OfferFit’s CMO Weighs In
In this episode of Making Sense of Martech, host Jacqueline Freedman speaks with Jessica Vogol, former CMO of OfferFit, which was acquired by Braze, and a marketing leader at Movable Ink. Jessica brings a practical lens to hot-button marketing topics like AI, personalization, and vendor hype.
They dive into what real personalization means today, why marketers should be skeptical of vague AI claims, and how to build high-impact teams without chasing every new tool.
Inside Iterable: Exclusive Interview with New CEO Sam Allen
In his first official interview as CEO of Iterable, Sam Allen joins host Jacqueline Freedman for an unfiltered conversation on leadership, AI, and the future of marketing technology.
Drawing on lessons from the Marine Corps and Salesforce, Sam shares his philosophy of servant leadership, why AI should act as a marketer’s co-pilot, and how companies can move beyond “vendor” status to become trusted advisors. He also reveals his strategic vision for Iterable’s future and what CMOs must do to stay relevant in today’s fast-changing Martech landscape.