Will AI Replace Your Marketing Department? Jessica Vogol, OfferFit’s CMO Weighs In

In this episode of Making Sense of Martech, host Jacqueline Freedman speaks with Jessica Vogol, former CMO of OfferFit, which was acquired by Braze, and a marketing leader at Movable Ink. Jessica brings a practical lens to hot-button marketing topics like AI, personalization, and vendor hype.

They dive into what real personalization means today, why marketers should be skeptical of vague AI claims, and how to build high-impact teams without chasing every new tool.